Tuesday, March 20, 2012

tITS iN dISGUISE

 
Unnaturally over time we have become far too obsessed with our appearance. Why is our hair appointment on Monday afternoon more important than grans birthday lunch? Surely there are more serious things to worry about before spending our money on fake tans and expensive jeans that give off the illusion of a smaller bum? How about breast cancer?

Too often with any illness, regardless of our knowledge on the subject, we neglect to take it seriously. A monthly check up takes up too much time in our busy schedule. But when we do feel a small lump on the bottom of our left breast, we freak out with impatience to find out what it is. Thoughts then start racing through our head. Have we caught it early enough? Is it too late? Am I going to die?

For those of us who have met with cancer, who have sat and dined with the retched killer, for us, cancer awareness means a little more than most would ever possibly understand.
I found this campaign on the Internet and it caught my attention immediately. The insight looks at how woman are only concerned about diet and their overall look, and are not focused enough on their health and maintaining a conscious lifestyle.

The advert is executed in a clever way. A woman’s breasts are used in each image disguised as every day concerns. A bad hair day, a blemish on the face or the weekend’s comfort food packed into our backside. Sure enough cancer should to any woman be an every day concern too? The ad is clever in that it allows for woman to relate. Every woman knows what it feels like to have a ‘fat day’. It’s horrible. And we all know what it feels like to blame the washing machine for shrinking our jeans when we very well know that we’ve put on a bit of weight. Is this campaign going to reach woman? I think so. Cancer is so common amoung young and older woman these days that everyone knows one or more people that have or have had cancer. We support each other as woman and stand together. This ad tells woman to buy a pink ribbon, wear it and make cancer more aware to those that are still fussing over little things that are far less important than the things that can change our lives, for the better or the worse.
Support the cancer awareness campaigns and feel proud to stand with woman.

No comments:

Post a Comment