tHIS iS sCRABBLE

Did you know that an elephant’s brain weighs 5kg?

Never knew that, did you?

It has the largest brain of all the land animals. Studies have shown that a wide variety of behaviour’s allied with intelligence are accredited to elephants. The structure and complexity of an elephant’s brain is similar to us humans. How enthralling are these creatures? I’ve only ever known of their outstanding memory, so to find out that intelligence is another of their attributes heightens my praise exceedingly. Gorgeous animals.

What I find fascinating about this print ad (one of a few) is the use of the visual. It’s visually driven. One could interpret that the purpose of using the elephant (an intelligent animal) was to interpret the games level of difficulty, (not hard, but hard enough to make the player think, as scrabble makes you do). If not, the random choice of animal did them good in luck.

Scrabble is not a puzzle to the genius, nor is it a breeze for the unintelligent. The game pushes you to think and use your brain. It’s fun and educating. Your opponent might put down a word that you may not have heard before and you learn what the definition is. This is school on a board.

The use of imagery in the representation of each individual letter is an effective way of making a strong visual connection between the word and the object (the word elephant is eight letters. The image is divided into eight sections). The division of the image allows the consumer to think, to ‘join the dots’ and feel good about resolving it. The ad becomes memorable.

The ad is simple and effective. It’s not complicated or hard to ‘get’. It’s everything that a winning add should be. Clever.  

Scrabble is a game that some enjoy and some don’t. If an ad for scrabble contained just letters and an ordinary headline, you’d turn the page instantly. This ad makes you stop and look. It makes you think, unravel and recollect. I now want to play scrabble.

For shits and giggles, FUN FACT OF THE DAY!

SCRABBLE means – to scratch frantically.