mORE tHAN pLASTIC

How absolutely inspiring are these Lego ads? I love them to bits! This is just one of many, but all of them are similar in their prodigy. The insight into this ad is crazy well thought out. It’s so involved in what a child would see as apposed to what is really there. What adult would look at that piece of Lego and see a dinosaur? Not many. But a child would see what he wants to see. That’s the cleverness of the ad. Before you reach puberty and all that smack of nonsense that follows into adulthood, your mind creates forests of fun in your every day activities. No matter what you do as a kid, you create your own bubble of a world. No one knows what a child is doing half of the time, but does the child notice? No. He’s enjoying himself; playing with his imaginary friends and running through his avatar world, build from your dinning room chairs and bed duvets. That’s the gift of childhood.  

I just praise the way in which the visual is strong enough to say all of that in just one yellow block of plastic. No headline necessary thanks. It’s a great sell to parents that take out of it the growth their child will gain in creativity, just from playing with Lego.

“Don’t spoon feed the kid ma! Put down that Xbox 3 and buy that box of Lego”.

Sold.