sMOKIN hOT

 

For someone that used to break a sweat at just the smallest taste of a mild dish, I’ve indisputably learnt to eat hot food. I don’t believe that eating hot food is an innate talent and only for the gifted, but that you can teach your buds to adore it.

I did.

Now I live off hot food. Chill poppers, Khao Phad and nachos with a spicy sauce are a few of my preferred dishes. My favorite is Tabasco. No matter what the juncture, you’ll always find me drinking a Virgin Mary.

Bloody Mary without the vodka.

So, when I came across this ad campaign, I laughed and made a quick copy paste.

I don’t like it.

I don’t feel that the ad has done Tabasco justice. One can understand where they were trying to head with the concept, but was there clear insight into this ad? Did they pull it off?

Tabasco is hot. We get it. You put it on your food, you put it in your mouth and you tongue feels the heightened sting. You love it. You eat more. You clean your plate and wash it down with a beer.

So what is the ad trying to sell?

A garlic-pepper Tabasco sauce.

First off, the visual is poor. A person looking fairly pleased, blowing smoke out of their mouth or nose. What I question is the similarity between Tabaco smoke and this over exaggerated Tabasco smoke. The smoke looks the same.

The first thing I think is that someone’s trying to sell cigarettes. How is that doing any good for Tabasco sauce?  Apart from that, would you really want to blow a ‘garlic-pepper’ smell into everyone’s face? I’d rather waste my money on ten packs of gum before considering that.

The ad also lacks tact, I mean yes Tabasco is hot, but that’s not to say that individuals who purchase the product do so for that reason. Maybe some do, but most would certainly buy this product for its flavor. It’s not the only reason why Tabasco offers different flavours. So when I see smoke coming out of the nose and mouth, I instantly think that it’s very hot Tabasco. I won’t buy it.

I would have honestly reconsidered my insight into what I was trying to say, and come up with not just a pretty looking picture, but something that makes the consumer want to know more about the product. This just isn’t enough.

mORE tHAN pLASTIC

How absolutely inspiring are these Lego ads? I love them to bits! This is just one of many, but all of them are similar in their prodigy. The insight into this ad is crazy well thought out. It’s so involved in what a child would see as apposed to what is really there. What adult would look at that piece of Lego and see a dinosaur? Not many. But a child would see what he wants to see. That’s the cleverness of the ad. Before you reach puberty and all that smack of nonsense that follows into adulthood, your mind creates forests of fun in your every day activities. No matter what you do as a kid, you create your own bubble of a world. No one knows what a child is doing half of the time, but does the child notice? No. He’s enjoying himself; playing with his imaginary friends and running through his avatar world, build from your dinning room chairs and bed duvets. That’s the gift of childhood.  

I just praise the way in which the visual is strong enough to say all of that in just one yellow block of plastic. No headline necessary thanks. It’s a great sell to parents that take out of it the growth their child will gain in creativity, just from playing with Lego.

“Don’t spoon feed the kid ma! Put down that Xbox 3 and buy that box of Lego”.

Sold.

tHE fIRST eVER

A fresh start to something never fails to exhilarate. There’s something in our human behaiviour that ignites at the opportunity to nurture something new. It’s how I feel right now. I’m animated at the opportunity to start a blog and write from a personal view, but I did feel a little intimidated at the thought of writing to a potential audience. Why would anyone want to read my jabber of smut? Why would they even care? Or are there a bunch of cyber bro-beans out there that may want a little sense of connection? Shit let’s hope so.  

At first meeting, I’m no different to anyone else. If you met me you’d think I was an ordinary. It’s past the five-minute mark that you might notice the unordinary about me. I’m no crazy bitch, but I do like to enjoy things to a greater extent than most.

My views may be a bit far fetched, I’ll admit. I’m not a genius. At the end of the day, I don’t care. That’s what’s great about writing a blog. It’s a personal feat that I can feel proud of, regardless of whether I make any sense or not. 

Life has no Everest. There is no peak to climb. There is no accomplishment that is greater than the next. Life is a self-challenging and unpredictable storyboard. The minutes that age our bodies and the upcoming events, big or small, pair up to paint our ever-growing canvas of self-achievement. We’re all unique. Whatever we may ‘achieve’, is personal, and could at any time be replaced by a greater reaching yet to come.  

So whatever the outcome of my blog is, I’ll enjoy every post of it. With confidence, I can say that I anticipate this to be a panorama of entertainment and I hope you continue to read…